Rolex Calls Itself the "Official Timekeeper" of the Wimbledon and Australian

question 31

Multiple Choice

Rolex calls itself the "Official Timekeeper" of the Wimbledon and Australian Open lawn tennis championships, by virtue of its sponsorships of the marquee events. What is the most likely objective for Rolex's sponsorship deal with these events?

• A) to permit merchandising or promotional opportunities
• B) to express commitment to the community or on social issues
• C) to create experiences and evoke feelings
• D) to identify with a particular target market or lifestyle
• E) to increase salience of company or product name