Which of the Following Factors Forms the Basis of Assessing

question 138

Multiple Choice

Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?

• A) consumers' brand knowledge
• B) impact on sponsor's bottom line
• C) extent of media coverage
• D) brand exposure reported by consumers
• E) sales pattern of sponsored products

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Definitions:

Microloans

Small loans offered to people with little to no credit history or collateral, typically aimed at enabling entrepreneurship or self-employment in developing countries.

Collateral

Assets pledged by a borrower to secure a loan or other credit, and subject to seizure in the event of default.

Social Venture Capitals

Investment funds that provide capital to businesses making a positive impact on social issues, focusing on both financial returns and social outcomes.

Triple Bottom Line

An accounting framework that incorporates three dimensions of performance: social, environmental, and financial.