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What challenges do marketers face in managing trade promotions?
Interest Rate Changes
Variations in the cost of borrowing money or the rate paid on savings, which can affect economic activity.
Market Interest Rates
The prevailing rates at which borrowers can obtain loans and lenders can earn interest in the financial markets, influenced by monetary policy, market demand, and economic conditions.
Premium
An amount paid in addition to a standard rate or principal, often associated with insurance policies or bond prices over par value.
Discount
A reduction applied to the price of goods, services, or securities, either for promotional purposes or to reflect the present value of future cash flows.
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