________ Is an Element of the Marketing Communications Mix That

question 126

Multiple Choice

________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.

• A) Personal selling
• B) Direct marketing
• C) Sales promotion
• D) Interactive marketing
• E) Public relations

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Definitions:

Accounts Payable

Short-term financial obligations that a company owes to its suppliers or vendors for goods and services received.

Trade Credit Discounts

Reductions in price offered by suppliers to buyers as an incentive for early payment within a specified period.

Short-term Financing

Refers to borrowing options available to businesses for a period typically less than one year, to fulfill immediate financial needs.

Tight Credit

A financial condition where loans are difficult to obtain from banks or creditors, often due to strict lending standards or economic downturns.