The Starting Point in Planning Marketing Communications Is a ________

question 46

Multiple Choice

The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services.

• A) marketing budget
• B) communications audit
• C) market research program
• D) publicity campaign
• E) product launch

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Definitions:

Therapeutic

Pertaining to the healing of disease or the maintenance of health, often involving medical or psychological treatments.

Educational Services

Programs or activities designed to teach, train, or inform, often provided by schools, colleges, universities, or other educational institutions.

Sensorimotor Period

The first stage in Piaget’s theory of cognitive development (birth to approximately age 2), characterized by the development of motor control and an understanding of the world through physical interaction.

Pacifier

A rubber, plastic, or silicone nipple given to an infant to suck upon, though it is not attached to a bottle or intended to deliver food.