All Response Hierarchy Models of the Communication Process Assume the Buyer

question 43

Multiple Choice

All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence?

• A) clothes
• B) dishwashers
• C) real estate
• D) personal computer
• E) air tickets

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