When Planning Communications for a Detergent Brand, Which of the Following

question 84

Multiple Choice

When planning communications for a detergent brand, which of the following sequences of buyer responses should the marketer choose on which to base the communications model?

• A) feel-do-learn
• B) do-feel-learn
• C) feel-learn-do
• D) learn-do-feel
• E) learn-feel-do

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Definitions:

Center Field Wall

The wall or boundary at the distant center of a baseball field, typically marking the limit between the playing field and a home run.

Pine Tar

A sticky material produced from the distillation of pine wood, used in various applications including medicinal and as a grip aid in baseball.

Cloudless Blue Skies

Cloudless blue skies describe weather conditions where the sky is completely clear of clouds, often associated with sunny and pleasant weather.

Pitcher's Mound

A raised area on a baseball field from where the pitcher throws the ball to the batter.