One of the Possible Objectives of Marketing Communications Is Helping

question 35

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?

• A) problem removal
• B) sensory gratification
• C) normal depletion
• D) intellectual stimulation
• E) problem avoidance

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Definitions:

Predictor

An element or variable that can be used to forecast or anticipate the outcomes of certain events or conditions.

Attitude Inoculation

A technique used to make people resistant to attempts to change their attitudes by first exposing them to small doses of the arguments against their position.

Persuasion

The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication.

Counterarguments

Reasoning or arguments presented in opposition to an initial argument or standpoint.