Which of the Following Marketing Communications Tools Is Most Effective

question 94

Multiple Choice

Which of the following marketing communications tools is most effective at the later stages of the buying process?

• A) personal selling
• B) public relations
• C) advertising
• D) sales promotions
• E) direct marketing

---

Definitions:

War on Poverty

A set of government policies and programs initiated in the 1960s aimed at reducing poverty levels in the United States.

Elderly Americans

Individuals in the United States who are considered to be of old age, typically categorized as being 65 years or older, and often focused on in discussions of healthcare, retirement, and social support needs.

Americanize

The process of assimilating or causing someone to assimilate American customs, values, and ways of life.

Southeast Asia

A geographic region in Asia that includes countries such as Indonesia, Malaysia, Singapore, Thailand, and Vietnam, known for its cultural diversity and economic growth.