Which of the Following Statements Is True of the Role

question 30

Multiple Choice

Which of the following statements is true of the role of advertising in business markets?

• A) Advertising is unsuitable for explaining any new features that a product might have.
• B) Sales calls are more economical than reminder advertisements.
• C) Sales calls are more effective than advertisements at reminding customers how to use a product and reassure them about their purchase.
• D) Sales representatives can use copies of the company's ads to legitimize their company and products.
• E) Advertisements are the least preferred tools when intended to generate leads for sales representatives.

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Definitions:

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group which can affect their performance in various activities.

Biased Test

An assessment that consistently produces unfair or unrepresentative results for certain groups of people.

Claude Steele

An American social psychologist known for his work on stereotype threat and its effects on performance in various domains, such as academic achievement.

Casual Sex

Sexual activities occurring outside of committed romantic relationships, often characterized by a lack of emotional attachment or long-term commitment.