Luke Is Considering the Various Options Available to Him to Promote

question 15

Multiple Choice

Luke is considering the various options available to him to promote an energy-drink, Turbozade, that is seeing decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?

• A) advertising
• B) direct marketing
• C) events and experiences
• D) sales promotions
• E) publicity

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Definitions:

Completion Rates

The percentage of participants who finish a given course, program, or task compared to those who began it.

Internet

A global network of interconnected computers that communicate through standardized protocols to exchange information and provide various services.

PAN

Stands for Personal Area Network, which is a network organized around an individual person within a single building or across multiple buildings to facilitate data transmission among devices such as computers, phones, and personal digital assistants.

MOOCs

Massive Open Online Courses, online courses aimed at unlimited participation and open access via the web, often free of charge.