In Your Neighborhood There Is a Small Men's Store That

question 28

Multiple Choice

In your neighborhood there is a small men's store that has a limited selection of clothing, but the selection that is carried is of very high quality and price. Services include free alterations and tailoring, personalized record keeping, and free dry cleaning. The inside of the store has deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels "special and rich." In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?

• A) differentiation based on services mix and atmosphere
• B) differentiation based on prepurchase services
• C) differentiation based on postpurchase services and atmosphere
• D) differentiation based on ancillary services and atmosphere
• E) differentiation based on prepurchase and postpurchase services

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Definitions:

Socialization Process

The method through which individuals learn the norms, behaviors, and social skills appropriate to their society or culture.

Clan Culture

A corporate culture model that emphasizes collaboration, trust, and a family-like atmosphere within an organization.

Social Influence

The effect that the words, actions, or mere presence of other people have on an individual's thoughts, feelings, attitudes, or behavior.

Personal Commitment

The level of dedication an individual dedicates towards achieving personal goals or upholding personal values and relationships.