A Brand Developed by a Retailer And/or Wholesaler That Is

question 127

Multiple Choice

A brand developed by a retailer and/or wholesaler that is available only in selected retail outlets is called a ________ brand.

• A) generic
• B) franchisee
• C) marque
• D) national
• E) private-label

---

Definitions:

Software

Programs and other operating information used by a computer to perform specific tasks.

Real Exchange Rate

The pace at which one country's currency can be swapped for that of another, after accounting for inflation.

Nominal Exchange Rate

The rate at which one currency can be exchanged for another currency, not adjusted for inflationary differences between the two currency areas.

British Pounds

The official currency of the United Kingdom, also known as GBP (Great British Pound).