In Addition to Its Store Brands and Nationally Well-Known Brands

question 139

Multiple Choice

In addition to its store brands and nationally well-known brands of detergents, Reynold's also carries much cheaper varieties of detergents that are not advertised and have little-known names. They are often manufactured from lower-quality ingredients and save on packaging and advertising costs. These are known as ________.

• A) common carriers
• B) shills
• C) generics
• D) private labels
• E) marques

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Definitions:

Negative Word-of-Mouth

Unfavorable opinions and feedback about a product or service spread by consumers.

Web Log

Also known as a blog, it's a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.

Online Journal

A digital publication that provides articles and research findings on various subjects, accessible through the internet.

Content

The information and experiences directed towards an end-user or audience, such as textual, visual, or audio material provided in various formats.