Because Shelf Space Is Scarce, Many Supermarkets Now Charge a ________

question 39

Multiple Choice

Because shelf space is scarce, many supermarkets now charge a ________ for accepting a new brand, to cover the cost of listing and stocking it.

• A) retainer
• B) slotting fee
• C) residual fee
• D) contingent fee
• E) royalty

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Definitions:

Mere Exposure Effect

A psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Initially Disliked

Refers to a negative first impression or initial negative feelings towards a person, object, or idea.

Stimulus

Any object, event, or factor that can evoke a response or reaction from an organism or a system.

Perceived Similarity

The degree to which individuals believe they share common attributes or experiences with others.