As a Service Output Produced by Marketing Channels, Product Variety

question 17

Multiple Choice

As a service output produced by marketing channels, product variety refers to the ________.

• A) units the channel permits a customer to purchase at once
• B) assortment provided by the marketing channel
• C) add-on services provided by the channel
• D) ability of a product to provide incremental value
• E) degree to which the channel makes it easy for customers to purchase a product

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Definitions:

Passive

A grammatical voice or communication style where the subject of the sentence has an action done to it, often downplaying the actor.

Correct Procedures

Established or prescribed methods to be followed routinely for the execution of tasks or functions.

Active

Active refers to a state of engagement, movement, or participation, often used to describe processes, individuals, or systems that are currently in operation or involved in action.

Topic Sentence

A sentence that expresses the main idea of a paragraph or section, serving as a summary or introduction to the content that follows.