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The Norticon Group Provides and Manages Computers and Network Systems

question 45

Essay

The Norticon Group provides and manages computers and network systems for businesses and communities. Norticon sells its products through various means-it uses its sales force to sell to large customers and telemarketing to sell to smaller customers. The company also sells its products via the Internet. Briefly explain the marketing approach being used by the company.

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Definitions:

Good News Earnings

Earnings reports that exceed investors' expectations, positively influencing the company's stock price.

Stock Returns

The returns a shareholder earns on their investment, including both price appreciation and dividends.

Earnings Announcement Date

The specified day on which a company publicly releases its financial performance results for a given period.

IASB

International Accounting Standards Board; the organization responsible for developing and publishing the International Financial Reporting Standards (IFRS).

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