When a Company Introduces a Product at a Very High

question 8

Multiple Choice

When a company introduces a product at a very high price and then gradually drops the price over time, it is pursuing a ________ strategy.

• A) market-penetration pricing
• B) market-skimming pricing
• C) value-pricing
• D) switching cost
• E) loss-leader pricing

---

Definitions:

Popular

Liked, admired, or enjoyed by many people or by a particular person or group.

Neglected

Overlooked or given insufficient attention, often resulting in adverse effects on development, well-being, or maintenance.

Rejected

To be dismissed or refused acceptance, often relating to social interactions or submissions.

Controversial

Subject to public disagreement, debate, or dispute.