Best Western Is a Mid-Sized Hotel Chain That Is Entering

question 83

Essay

Best Western is a mid-sized hotel chain that is entering a competitive market.The chain needs to differentiate its service from that of competitors,positioning itself as a hotel with excellent service at an affordable price.However,the intangible nature of services makes this difficult to demonstrate.How can Best Western convey its message effectively to prospective guests using marketing tool of place?

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Definitions:

Blogging

The act of writing and publishing articles on a website or blog platform, often to share personal insights, professional expertise, or topical news.

Microblogging

A form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group.

Successful Tweets

Messages on Twitter that achieve their intended purpose, whether that be engagement, reach, or conveying information effectively.

Plan

A detailed proposal for achieving a specific goal or completing a project, outlining steps, resources, and timelines.