When Companies Search for New Ways to Satisfy Customers and Distinguish

question 138

Multiple Choice

When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product.

• A) consumption
• B) expected
• C) potential
• D) augmented
• E) basic

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Definitions:

Months

Units of time used in calendars that approximate the natural period of the lunar month; usually considered to be about 30 days long.

Future Value

An asset or cash's value on a particular date in the future, matching the value of a specified amount now.

Interest Rate

The percentage of an amount of money charged for its use over a specified period.

Cash Flows

Refers to the total amount of money being transferred into and out of a business, especially affecting liquidity.