To Be Branded, Products Must Be Differentiated

question 87

Essay

To be branded, products must be differentiated. List the possible ways that physical products can be differentiated.

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Definitions:

Central Route

A method of persuasion that involves deeply processing the content of a message, often leading to lasting attitude change.

Peripheral Route

A pathway of persuasion that involves passive processing of information, often based on context or superficial cues rather than the content of the message itself.

Speed Of Speech

Refers to the rate at which a person talks, often measured in words per minute.

Boomerang Effect

A phenomenon where an attempt to persuade or change a belief has the opposite effect, reinforcing the original belief or behavior.