Oliver, a Company That Produces Different Types of Olive Oil

question 47

Multiple Choice

Oliver, a company that produces different types of olive oil, launched a promotional campaign focusing on the alternative uses of olive oil. What strategy is the company implementing to expand its total market demand?

• A) using the new-market segment strategy to attract new customers
• B) improving the current level of product performance
• C) advertising new and different applications of the brand
• D) protecting its market share
• E) using the market-penetration strategy to attract new customers

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Definitions:

K

The chemical symbol for potassium, a soft, silvery-white metallic element, essential in the human diet and various industrial applications.

K

The chemical symbol for potassium, an essential mineral and electrolyte involved in nerve function and fluid balance.

[Cl-]

The chloride ion, a chlorine atom that has gained one electron to achieve a stable electronic configuration, commonly found in salt compounds.

HAc

A common abbreviation for acetic acid, a weak organic acid with the formula CH3COOH, known for its sour taste and pungent smell.