Theodore Levitt Argues That ________

question 12

Multiple Choice

Theodore Levitt argues that ________.

• A)imitation is wrong and should be punished
• B)product imitation might be as profitable as product innovation
• C)innovation is not possible without substantial imitation
• D)innovation cannot begin unless dissatisfaction with imitation occurs
• E)imitation should be against the law because of the intellectual property decision involved

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Definitions:

Groupthink Causes

Factors that lead to groupthink, a psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making outcomes.

Voting

The act of making a choice among options or deciding in an election or poll, typically done secretly.

Discussion to Consensus

A method of decision-making where group members engage in discussions until a unanimous agreement is reached or a general consensus is formed.

Commission

A payment or reward given for completing a service or achieving a goal, often calculated as a percentage of the sales or transactions made.