An Alternate Way to Increase Sales Volume Is to Increase

question 106

Multiple Choice

An alternate way to increase sales volume is to increase the usage rate among users. This can be done by ________.

• A) converting nonusers
• B) having consumers use less of the product on each occasion
• C) having consumers use the product on more occasions
• D) attracting competitors' customers
• E) entering new market segments

---

Definitions:

Group Polarization

The tendency of group discussion to intensify the preexisting views of members, leading to more extreme positions.

Normative Influence

The impact of societal norms on an individual’s behavior, often leading to conformity in order to be accepted or liked by a group.

Social Comparison

The process of evaluating oneself by contrasting one's abilities, characteristics, and behaviors with those of others.

Social Decision Schemes

Patterns or rules that groups use to make decisions, emphasizing the process of combining individual preferences into a collective choice.