The Three Criteria That Determine Whether a Brand Association Can

question 95

Multiple Choice

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

• A) comparability, authenticity, deliverability
• B) desirability, peculiarity, deliverability
• C) deviance, peculiarity, deformity
• D) desirability, deliverability, differentiability
• E) differentiability, authenticity, desirability

Understand the role of risk and risk premiums in investments.

Calculate economic profit or loss based on investment returns and interest rates.

Recognize the importance of dividends, interest, and rents as forms of capital income.

Grasp the fundamental economic concept of investment and how it affects capital.