Which of the Following Criteria Relates to Consumers Seeing the Brand

question 40

Multiple Choice

Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors?

• A) desirability
• B) differentiability
• C) believability
• D) deliverability
• E) deviance

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Definitions:

Early 1960s

A period characterized by significant social, political, and cultural changes around the world, often remembered for movements advocating for civil rights and freedom.

Hispanic Persons

Individuals originating from Spanish-speaking countries, especially those in Latin America, and often pertaining to a demographic group in the United States.

Lives in Poverty

The state of individuals or groups who lack sufficient financial or material resources to meet their basic living needs.

Incidence of Poverty

The proportion or rate of individuals or households whose income falls below the poverty line, indicating their inability to afford basic needs.