The Brand Must Demonstrate ________, for It to Function as a True

question 82

Multiple Choice

The brand must demonstrate ________, for it to function as a true point-of-difference.

• A) clear superiority on an attribute or benefit
• B) clear profitability to the company
• C) clear similarity to the attributes of other brands
• D) technological advances for an attribute or benefit
• E) exploitation of competitors' weakness

---

Definitions:

Capitalism

An economic system characterized by private ownership of the means of production and the creation of goods or services for profit.

Economic Conditions

The state of the economy at a given time, including factors such as inflation rates, unemployment levels, and the overall economic growth or recession.

Opium of the People

A metaphor used by Karl Marx to describe religion's role in pacifying and distracting the masses from their immediate sufferings and injustices, creating false consciousness.

Capitalist Development

refers to the process of economic growth and change within societies that emphasize private ownership and market competition.