________ Are Attributes or Benefits That Consumers View as Essential

question 114

Multiple Choice

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.

• A) Category points-of-difference
• B) Conceptual points-of-parity
• C) Competitive points-of-parity
• D) Category points-of-parity
• E) Competitive points-of-difference

---

Definitions:

Livestock

Domesticated animals raised in an agricultural setting to produce commodities such as food, fiber, and labor.

Warehouser's Lien

A legal right granted to warehouse operators to hold onto a customer's goods until payment has been made for warehouse services.

Stored Goods

Items that are kept in a warehouse or other storage location for future use, sale, or distribution.