Nivea Became the Leader in the Skin Cream Class on the "Gentle

question 81

Multiple Choice

Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.

• A) competitive points-of-parity
• B) competitive points-of-difference
• C) category points-of-parity
• D) category points-of-difference
• E) competitive points-of-presence

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Definitions:

Hospice Care

Care that addresses the specific needs of the dying and their families.

Functional Nursing

A method of organizing nursing staff by specific tasks and roles rather than by patient care needs.

Primary Nursing

One nurse is responsible for the total care of clients 24 hours a day, 7 days a week, and associates provide care when the primary nurse is not available.

Patient-Focused Care

A delivery model that brings all services and care providers to the client.