________ Are Short, Three- to Five-Word Phrases That Capture the Irrefutable

question 130

Multiple Choice

________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents.

• A) Brand mantras
• B) Brand symbols
• C) Brand logos
• D) Brand alliances
• E) Brand extensions

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Definitions:

Semantic

Pertaining to meanings or the way meaning is constructed in language, especially the meaning of words and sentences.

Cognitive Revolution

The cognitive revolution refers to a significant shift in psychology during the 1950s to 1970s, emphasizing the study of the mind and internal mental processes.

Symbolic

Pertaining to the use of symbols or symbolism to represent ideas or qualities.

Generative

Relating to the capacity of something to produce or create, often used in the context of grammar and linguistics to describe the ability to generate an infinite number of sentences.