For Brands in More Stable Categories Where Extensions into More

question 118

Multiple Choice

For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________.

• A) points-of-difference
• B) points-of-presence
• C) points-of-inflection
• D) points-of-parity
• E) points-of-conflict

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Definitions:

Insurance Company

A business entity that provides various forms of insurance coverage to individuals or groups in exchange for premiums.

Documentation

The act of recording the details of a process, system, or event in a structured and retrievable format.

Subjective Sensation

A feeling or experience that is personal and cannot be objectively measured or verified, such as pain, taste, or color perception.

Hypertension

A condition characterized by persistently elevated blood pressure in the arteries, which can lead to cardiovascular disease.