A Chicken Stock Cube Might Attain Membership in the Seasoning

question 79

Multiple Choice

A chicken stock cube might attain membership in the seasoning category by claiming the benefit of great taste and support this benefit claim by possessing high-quality ingredients (performance) or by showing users delighting in its consumption (imagery) .In what way is the brand's category membership being conveyed?

• A)comparing to exemplars
• B)relying on the product descriptor
• C)announcing category benefits
• D)focusing on reliability
• E)persuasion based on believability

---

Definitions:

Masturbate

The act of self-stimulating one's own genitals, often to the point of orgasm.

Masters and Johnson

A research team known for their work in the field of human sexuality, studying the sexual response cycle and sexual disorders.

Sexual Response Cycle

The four stages of sexual responding described by Masters and Johnson—excitement, plateau, orgasm, and resolution.

Refractory Period

The period immediately following a stimulus during which a nerve or muscle is unresponsive to further stimulation.