To Capitalize on the Advantage That an MNC Brings to the Perception

question 86

Multiple Choice

To capitalize on the advantage that an MNC brings to the perception of quality,local brand Videocon positioned itself as an "Indian MNC" in its tagline.The company conveyed its brand's category membership by ________.

• A)announcing category benefits
• B)identifying counter examples
• C)relying on the product descriptor
• D)focusing on reliability
• E)comparing to exemplars

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Definitions:

Marketing Mix

The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.

Product Attributes

The characteristics that define a product and contribute to its perceived value among consumers, such as quality, features, design, and brand reputation.

Customer Relationship

The approach a company takes to managing its interactions with current and potential customers, often to improve loyalty and engagement.

Niche Segments

Specific, narrowly defined market segments targeted by businesses with tailored products or services.