One Common Difficulty in Creating a Strong, Competitive Brand Positioning

question 38

Multiple Choice

One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.

• A) negatively correlated
• B) always correlated
• C) directly proportional
• D) never correlated
• E) positively correlated

---

Definitions:

Not-for-Profit Entity

An organization that does not operate for the profit or personal gain of its members and is involved in activities for the benefit of the public or a specific community interest.

Accounting Objectives

The main goals of accounting, including providing financial information about a business to users like shareholders and creditors for decision making.

Voluntary Health And Welfare Entities

Organizations that are primarily funded by donations and are dedicated to health and welfare services for the public, including non-profit hospitals and charities.