Which of the Following Is an Example of Channel Differentiation

question 131

Multiple Choice

Which of the following is an example of channel differentiation?

• A) Ritz-Carlton has an intensive training program for its customer-facing employees, to ensure a consistent service standard.
• B) Shangri-La hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
• C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
• D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
• E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.