Which of the Following Is an Example of Services Differentiation

question 44

Multiple Choice

Which of the following is an example of services differentiation?

• A) Ritz-Carlton has an intensive training program for its customer-facing employees, to ensure a consistent service standard.
• B) Shangri-La hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
• C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
• D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
• E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.

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Definitions:

Inner Chatter

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Cognitive-Behavioral

A therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic process.

Bi-Polar Symptoms

Manifestations associated with Bipolar Disorder, including significant mood swings from manic highs to depressive lows.

Schemas and Core Beliefs

Deep-seated beliefs and mental frameworks developed from early experiences that shape one's perceptions, actions, and emotional responses.