Which of the Following Statements About the Branding Guidelines for a Small

question 100

Multiple Choice

Which of the following statements about the branding guidelines for a small business is true?

• A) A small business must creatively conduct low-cost marketing research.
• B) A small business must avoid leveraging secondary brand associations.
• C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image.
• D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers.
• E) A small business must focus on building more than two strong brands based on a number of associations.