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Name and briefly explain three less-structured alternatives to competitive brand positioning.
Controlled Processing
A type of cognitive processing that requires conscious, deliberate thought and is typically used in situations requiring attention to detail and complex problem-solving.
Doctrine of Behaviorism
A theory in psychology that focuses on studying observable behaviors rather than the mental processes behind them, and believes that behaviors are learned from the environment.
Social Psychology
A branch of psychology that deals with understanding how individual thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Freudian Theory
A set of psychoanalytic theories developed by Sigmund Freud that emphasizes unconscious motives and conflicts, including the roles of the id, ego, and superego.
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