The Identification and Profiling of Distinct Groups of Buyers Who

question 25

Multiple Choice

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

• A) segmentation
• B) integration
• C) disintermediation
• D) cross-selling
• E) customization

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Definitions:

True Score

The true score is a theoretical concept in psychometrics representing the actual measure of the trait or characteristic being assessed, without the distortion of measurement error.

Measurement Error

The difference between the true value and the measured value due to inaccuracies or flaws in the measurement process or instrument.

Measure

To ascertain the size, amount, or degree of something using a standard unit or instrument.

Pearson Product-moment

A correlation coefficient that measures the strength and direction of a linear relationship between two continuous variables.