The ________ Process Consists of Analyzing Marketing Opportunities, Selecting Target

question 143

Multiple Choice

The ________ process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort.

• A) marketing planning
• B) strategic planning
• C) market research
• D) opportunity analysis
• E) operational management

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Definitions:

Strategic Analysis

The process of conducting research on the business environment and the company itself to formulate strategy.

Environmental Concerns

Issues related to the natural environment due to human activities or processes, including pollution, natural resource depletion, and climate change.

Strategic Planning

The process of defining a company's direction and making decisions on allocating resources to pursue this direction.

Competitive Intelligence

The gathering and analysis of information about competitors, market trends, and other external factors affecting a business's competitive position.