When an Action May Have Two Consequences, One of Which

question 6

Multiple Choice

When an action may have two consequences, one of which is desired and one which is undesired, it is said to be

• A) immoral.
• B) illegal.
• C) recognized as morally acceptable by many people.
• D) the doctrine of double effect.
• E) c and d.

---

Definitions:

3M Model

A framework in marketing used to guide the development of messaging and communication strategies based on three fundamental elements: Market, Message, and Medium.

Social Media Dialogue

The interaction between brands and consumers or between individuals, through comments, messages, and posts on social media platforms.

Firm Generated Content

Content created and published by a company or organization to engage consumers, promote its brand, or convey its marketing messages.

User Generated Content

Content created and shared by consumers or users of a platform, rather than by brands or official publishers, often reflecting authenticity.