A student named the following molecule "4-isobutylheptane." Why is this incorrect? What is the correct name? 
Definitions:
Vertical Integration
The combination of two or more stages of production or distribution managed by a single company to increase control and reduce costs along the supply chain.
Horizontal Integration
A business growth strategy through acquiring or merging with competitors in the same industry at the same stage of production.
Horizontal Contracts
Agreements or cooperations between businesses that operate at the same level in the supply chain, often for mutual benefit or to reduce competition.
Customers' Goals
The objectives or desired outcomes that customers aim to achieve through purchasing goods or services.
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