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A researcher is interested in interpersonal attraction and the factors that affect it. She designs a study in which she looks at the effect of similarity and social warmth on interpersonal attraction. Participants in her study meet a target person who either is or is not similar to the participant (the similarity variable) and who is either friendly or aloof (the social warmth variable) . After interacting with the target person under these conditions, participants are then asked to rate how attractive they think the target person is. In this study, the independent variables are:
Regression Coefficients
Parameters in a regression model that quantify the relationship between the dependent variable and each of the independent variables.
Sampling Error
The discrepancy between the statistical characteristics of a sample and those of the entire population, arising purely from the randomness of the sample selection.
Dummy Variables
Variables used in regression analysis to represent categorical data by assigning numerical values, typically 0 or 1, to represent the presence or absence of certain characteristics.
Categorical Variable
A variable that represents groups or categories, which are not numerical.
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