Why Is It Important to Maintain the Confidentiality of Our

question 26

Multiple Choice

Why is it important to maintain the confidentiality of our research participants?

• A) Revealing information about them to others could violate the principle of protecting from harm.
• B) Revealing information about them to others could make our research findings invalid.
• C) People will not volunteer in research studies unless we promise confidentiality.
• D) Revealing information about them to others would violate the principle of respect for persons.

Understand the use and significance of sampling in market research studies.

Learn about social media's role and impact in market research.

Know the importance and components of a research design.

Differentiate between qualitative and quantitative data collection methods.

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Definitions:

CISG

The United Nations Convention on Contracts for the International Sale of Goods is a treaty designed to provide a standardized framework for international trade.

Written Contract

A legally binding agreement between two or more parties that is put in written form and signed by those involved, specifying the terms and conditions of their arrangement.

Sale of Goods

A transaction between two parties where the seller transfers ownership of tangible personal property to the buyer for a price.

Auction Without Reserve

An auction at which the auctioneer cannot withdraw goods unless no bid is made within a reasonable time.