Selling a Customer with a Checking Account a Home Improvement

question 89

Multiple Choice

Selling a customer with a checking account a home improvement loan is an example of:

• A)operational CRM.
• B)direct marketing.
• C)sales force automation.
• D)cross-channel promotions.
• E)cross-selling.

Understand the concepts of interpersonal perception and their application in everyday situations.

Identify and describe key psychological effects affecting perception, such as the primacy, recency, halo, and horn effects.

Describe the stages of the interpersonal perception process.

Explain the role of selective attention and perception in shaping our view of the environment and individuals.

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Definitions:

Social Networking

The use of internet-based platforms and applications to build and maintain social connections, sharing interests, activities, backgrounds, or real-life connections.

Guerrilla Marketing

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results, often involving surprise or creative engagement.

Guerrilla Marketing

An advertising strategy that uses unconventional, low-cost tactics to create engaging and unexpected encounters with the brand, targeting consumers in unexpected places.

Global Warming

The long-term increase in Earth's average surface temperature due to human activities, particularly emissions of greenhouse gases.