Which of the Following Tools Is Used to Analyzing Customer

question 37

Multiple Choice

Which of the following tools is used to analyzing customer buying patterns?

• A)CLTV
• B)Analytical CRM
• C)Operational CRM
• D)Demand planning
• E)SFA

---

Definitions:

Expert Power

A form of power that is derived from possessing knowledge, skills, or expertise in a particular area that others need or value.

Referent Power

A form of influence derived from the admiration or respect one has for the influencer, compelling others to follow based on liking or aspiring to be like the person.

Personal Appeals

Requests to cooperate on the basis of friendship or as a personal favor.

Inspirational Appeals

The use of emotions to raise enthusiasm for the task by appealing to the values and ideals of others.