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What Are Four Questions That a Good CRM System Can

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Essay

What are four questions that a good CRM system can help answer and how do firms use the answers to those questions?


Definitions:

Numerator

The top number in a fraction, representing the part of the whole or the dividend in division.

Chi-square Distribution

A statistical distribution that describes the distribution of the sum of the squares of a set of variables, often used in hypothesis testing.

Random Variable

A variable that can take on numerical values based on the outcomes of a random event.

Value

The importance, worth, or usefulness of something or a numerical quantity measured or assigned or computed.

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