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Application controls:
Opportunity Cost
The missed opportunity for profit from different options when a specific choice is made.
Resources
Assets, materials, and inputs used to produce goods and services, including land, labor, capital, and entrepreneurship.
Mental Accounting
A concept in behavioral economics where individuals categorize and treat money differently depending on its origin, intended use, or other subjective criteria, affecting spending and investment decisions.
Loss Aversion
A cognitive bias reflecting the tendency for people to prefer avoiding losses to acquiring equivalent gains, suggesting that losses are perceived as more severe than gains.
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