Web Beacons Are Tiny,invisible Software Programs Hidden in Email Messages

question 94

True/False

Web beacons are tiny,invisible software programs hidden in email messages and web pages that are used to track and report a user's online behavior.

---

Definitions:

Mere Exposure Effect

A psychological phenomenon whereby individuals develop a preference for things simply because they are familiar with them.

Proximity Hypothesis

The theory that individuals will form relationships or have positive feelings towards things or people that are physically close to them.

Frequency Paradox

A concept indicating the mismatch between the perceived frequency of occurrence of an event and its actual frequency.

Expert Power

The influence one possesses owing to one's expertise, skills, or knowledge in a specific domain.