You Are Advising the Owner of ABC Computers,a Small Local

question 11

Essay

You are advising the owner of ABC Computers,a small local computer shop that repairs and also builds custom computers to order.What competitive strategies could ABC Computers employ? Which ones may it have difficulty executing?

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Definitions:

Diversity

The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc., in a group or organization.

Corporate Communicators

Professionals responsible for managing communication within and from a corporation, including internal communications, media relations, and public relations.

Baby Boomers

A demographic group comprising individuals born between 1946 and 1964, known for being part of the post-World War II baby boom.

Mainstream Customers

Consumers who represent the majority market for products and services.